Category: Articles & Guides
-
What are Micro Influencers?
And why they’re a big part of marketing. Micro influencers, by the common understanding (although, different organisations define the range slightly differently) are people/influencers with a following between 5,000 – 50,000. With costs on other platforms increasing due to increased competition, marketers and companies are having to develop new innovative ways to reach their customer…
-
Effective Micro-Influencer Marketing Strategies
Micro Influencer marketing is inherently difficult. The issue is less the complexity but whether this approach is right for your brand. How are you going to convince your management team this is how you meet your growth objectives? Below are three, very simple strategies that can get you started: Affiliate Marketing is the simplest and…
-
The most effective Micro-Influencer strategy
Regardless of which base strategy you use to onboard and engage your influencers, i.e Standard affiliate marketing (See our three base strategies for you to start using today), the main question you will need to answer is what is the best strategy for micro-influencers, broadly speaking? How are they meant to be used? This marketing…