And why they’re a big part of marketing.

Micro influencers, by the common understanding (although, different organisations define the range slightly differently) are people/influencers with a following between 5,000 – 50,000.
- Cost – They’re often less expensive per ‘post’ or per contract.
- Easy to Scale – They’re often quite willing and open to partnerships, especially as you’re likely to be one of the first company’s they work with.
- Highly targeted – If used correctly, you can be highly targeted with your advertising, using micro-influencers in specific niches is a highly effective way of reaching your target audience.
With costs on other platforms increasing due to increased competition, marketers and companies are having to develop new innovative ways to reach their customer base. The primary issue with Micro-influencers is the number required for an effective campaign and finding them in the first place.

You can spend hours researching and finding these specific influencers, breaking them down by niche and assessing their engagement.
This is where our platform, Find Micro Influencers, comes in. Depending on what niche you need we’ve collected as many as we can find who are open to collaborations. Making at least the first step much easier for you.
Let us know what you think, or if there is another ‘niche’ you’d like us to fill.

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