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How to analyse the performance of your marketing campaigns
There are several ways to analyze the performance of a marketing campaign: It’s important to remember that different campaigns will require different metrics and analysis, so it’s important to tailor your approach to your specific goals and objectives. It’s also important to have a clear picture of the pre-campaign performance and compare it with the…
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Micro-Influencer case studies and campaigns by large brands
Looking to use micro-influencers but not sure where to start? Here are a few examples of successful micro-influencer marketing campaigns by large brands, which you could take some inspiration from: These are just a few examples of successful micro-influencer marketing campaigns, but it’s important to note that different industries and businesses may have different success…
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Micro-Influencer Strategies
Here are a few micro-influencer marketing strategies that you can consider: It’s important to remember that when working with micro-influencers, communication and transparency are key. Make sure you are clear about your expectations and goals, and give them the necessary information and support to represent your brand. You can find micro-influencers, broken down by niches…
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The benefits of micro-influencers
Using micro-influencers in your marketing strategy can have several benefits. Some of these include: Finding your influencers is the tricky and arduous part of the process. You can find and download lists of micro-influencers from your niche here: https://findmicroinfluencers.com/
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How to communicate with Micro-Influencers
Micro-Influencers, in essence, require a different approach when compared to bigger, more established personalities. The majority of micro-influencers are not media professionals, they do not necessarily know what they need to do to give you the best content. Below are some basic steps to ensuring you get exactly what you need. Be genuine in these…
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What are Micro Influencers?
And why they’re a big part of marketing. Micro influencers, by the common understanding (although, different organisations define the range slightly differently) are people/influencers with a following between 5,000 – 50,000. With costs on other platforms increasing due to increased competition, marketers and companies are having to develop new innovative ways to reach their customer…